Valu, the leading universal financial technology powerhouse in the Middle East and North Africa (MENA), and IKEA Egypt have announced the renewal of their partnership for an additional two years, marking a new chapter in their successful collaboration, with Valu becoming IKEA Egypt’s exclusive flexible payment provider for the first time. The renewed partnership strengthens the two companies’ shared commitment to making home furnishing more affordable and accessible for consumers across Egypt.

The exclusive agreement allows IKEA customers to enjoy 0% interest, 0% purchase fees, and 0% down payment for up to 15 months through both online and retail channels. It will be available throughout the two-year partnership, providing long-term financial flexibility for those furnishing their homes.

The partnership underscores the shared commitment of both companies to enhancing the customer experience through innovative financial solutions. It further reinforces Valu's position as a leading lifestyle-enabling fintech platform while supporting IKEA Egypt's mission to make well-designed, functional home furnishing solutions accessible to the many people through seamless and flexible payment options.

Dina Shalaby, Head of Growth at Valu, commented: "We are thrilled to embark on this exclusive journey with IKEA Egypt. This partnership is a strategic milestone that reflects our commitment to delivering innovative financial solutions deeply embedded in the everyday lives of our customers. By offering 0% interest and no upfront costs for 15 months, we are not just providing credit; we are enabling Egyptian families to build the homes they dream of without financial strain."

Munir Siraj, IKEA Egypt Market Manager, said: "At IKEA, our priority is to make our home furnishing solutions more accessible to the many people. Our exclusive partnership with Valu reflects our shared commitment to offering customers greater flexibility and convenience, making it easier than ever to create a better everyday life at home."